A story of recent events, that may very well slip under the radar of conventional media, but may also offer a real insight into how we may choose to shape our futures and how we as people really do maintain the ability and capacities to hold huge multinationals to account and how when many like-minded people come together, even food giants like Nestlé have to listen.
A few Months ago Greenpeace international started one of its biggest online campaigns by harnessing the potential of people power, consumer choice and social media- in a plan to take on the food giant Nestlé, in a bid to force them to identify and exclude the various companies in its supply chain that were contributiong to servere deforestation.
Nestlé have spent years and billions of Dollars trying to soften their image ever since the 1970’s Nestle Boycott and breast milk saga. Now many of their products hold the FairTrade mark as well as a clever campaign promoting schooling and development projects in Africa (“Every Bar of KitKat Chocolate sends an African To School”).
But Greenpeace weren’t so convinced with the new feel-good branding and so after a huge two month campaign by hundreds of thousands of people, all over the globe, engaging in spreading the message that ‘the production of the majority of Nestlé products can be directly linked with Deforestation and Orangutan extinction’, Nestlé had to listen and more importantly had to Change.
“The new policy commits Nestlé to identify and exclude companies from its supply chain that own or manage ‘high risk plantations or farms linked to deforestation’. This would apply to notorious Sinar Mas, a palm oil and paper supplier that Greenpeace has repeatedly caught destroying the rainforest – if it fails to meet Nestlé’s new criteria – and also have implications for Cargill, one of Nestlé’s palm oil suppliers which purchases from Sinar Mas.”
If we can continue to come together and force such influential and powerful MNC’s as Nestlé to think twice and act differently, then I would argue that “Business as Usual” could just maybe become as Unusual as we choose to make it!