Who Really Makes The Change?

The very Powerful and effective marketing image Greenpeace adopted for their Campaign

Today I feel inspired to share a story with you.

A story of recent events, that may very well slip under the radar of conventional media, but may also offer a real insight into how we may choose to shape our futures and how we as people really do maintain the ability and capacities to hold huge multinationals to account and how when many like-minded people come together, even food giants like Nestlé have to listen.

A few Months ago Greenpeace international started one of its biggest online campaigns by harnessing the potential of people power, consumer choice and social media- in a plan to take on the food giant Nestlé, in a bid to force them to identify and exclude the various companies in its supply chain that were contributiong to servere deforestation.

Nestlé have spent years and billions of Dollars trying to soften their image ever since the 1970’s Nestle Boycott and breast milk saga. Now many of their products hold the FairTrade mark as well as a clever campaign promoting schooling and development projects in Africa (“Every Bar of KitKat Chocolate sends an African To School”).

But Greenpeace weren’t so convinced with the new feel-good branding and so after a huge two month campaign by hundreds of thousands of people, all over the globe, engaging in spreading the message that ‘the production of the majority of Nestlé products can be directly linked with Deforestation and Orangutan extinction’, Nestlé had to listen and more importantly had to Change.

“The new policy commits Nestlé to identify and exclude companies from its supply chain that own or manage ‘high risk plantations or farms linked to deforestation’. This would apply to notorious Sinar Mas, a palm oil and paper supplier that Greenpeace has repeatedly caught destroying the rainforest – if it fails to meet Nestlé’s new criteria – and also have implications for Cargill, one of Nestlé’s palm oil suppliers which purchases from Sinar Mas.”

If we can continue to come together and force such influential and powerful MNC’s as Nestlé to think twice and act differently, then I would argue that “Business as Usual” could just maybe become as Unusual as we choose to make it!

Click here for Greenpeace’s Press Release
For Nestlé’s corporate wording.

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4 thoughts on “Who Really Makes The Change?

  1. Please remember that the Nestle Boycott over the scandal of selling baby milk to developing countries and Nestle’s continued use of child labour in their supply chain continues.

    Also, Nestle only have 2 fairtrade products – an awful Partners instant coffee which has very low sales, and the 4-finger KitKat – they do not have “several”. Nestle are using Fairtrade as a cynical marketing ploy (shame Fairtrade fell for it, but that’s another story!) – even their chocolate comes from the Cote D’Ivoire where child labour is still rife……wonder why?

    • Thankls for the insight Jane, I used the term “several” as I have heard from many friends blogging about similar issues that 2 new Nestle Products are set to go up for the FairTrade mark once more as they look to strengthen that range.
      Unfortunatley its not a matter of fairtrade “falling for it or not”, they have their guidlines for the mark, no matter what company it is, if they fit the criteria they get the stamp- sadly its a question of legality now and not moral standing.

      But I fear you may have got lost in the details.
      Yes Nestle are still a hugely corrupt anddisgusting organisation, but instead of lambasting their behaviour..we can influence it, even change it- thats what this post is about. So join us, the history will always be there, its time to effect their future!

  2. Thankls for the insight Jane, I used the term “several” as I have heard from many friends blogging about similar issues that 2 new Nestle Products are set to go up for the FairTrade mark once more as they look to strengthen that range.Unfortunatley its not a matter of fairtrade “falling for it or not”, they have their guidlines for the mark, no matter what company it is, if they fit the criteria they get the stamp- sadly its a question of legality now and not moral standing.
    +1

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